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In 1961, Konosuke Matsushita traveled to the United States and met with American dealers. The company began producing television sets for the U.S. market under the Panasonic brand name, and expanded the use of the brand to Europe in 1979.
The company used the National brand outside of North America from the 1950s to the 1970s (the trademark could not be used in the United States because it was already in use by the National Radio Company in a closely related product area). It sold televisions, VHS VCRs, high fidelity stereo receivers, multi-band shortwave radios and marine radio direction finders, often exported to North America under various U.S. brand names, such as Technics, Emerson, Curtis Mathes and of course Panasonic. The company also developed a line of home appliances such as rice cookers for the Japanese and Asian markets. Rapid growth resulted in the company opening manufacturing plants around the world.